BetMGM Adds Movie And TV-Themed Online Slots Through Atlantic Digital Partnership

BetMGM has always made extra effort to be among the US online gambling industry leaders.

One of the company’s latest achievements is partnering with Atlantic Digital to be the studio’s exclusive US home. BetMGM Casino announced on Jun 17 that it is debuting two online slots:

  • “Ace Ventura: Pet Detective”
  • “Cheers”

Key takeaways

  • “Ace Ventura: Pet Detective” and “Cheers” titles will be tested in Michigan first.
  • BetMGM recently dropped from the top spot earlier this year but climbed back up to be the best Michigan online casino operator.
  • BetMGM has added many games and partnerships to its portfolio including an exclusive deal with Boldplay, new games added by 1X2 Network, and tapping Relax Gaming’s RLX Gaming.
  • saying more movie and TV slot titles will be released soon.

BetMGM adds Atlantic Digital slots to Michigan online casinos

“Ace Ventura: Pet Detective” and “Cheers” mark Atlantic Digital’s North America debut on BetMGM in Michigan. The companies confirmed in the press release that both titles will be available in all jurisdictions where the US online casino operator is live pending regulatory approvals.

The Michigan online casino market is among the most successful in the US, next to Pennsylvania and New Jersey.

BetMGM Casino Michigan regained the top spot in May. The operator has led the state market for 39 months since online casinos launched in January 2021.

However, that trend ended in March 2024 after FanDuel took its place.

BetMGM launch of Atlantic Digital games adds a new dimension to offering

Atlantic Digital specializes in online casino games based on classic movies and TV shows. Some of their most famous titles recognized by many players are “CSI: Crime Scene Investigation” and “Charlie’s Angels” slots.

The company’s CEO, Sam Hobcraft, said in the BetMGM news release: “We are delighted to work with these iconic brands – Ace Ventura: Pet Detective, Cheers and BetMGM.

We have built two unique games that really show off the brands to their fullest extent, from classic theme tunes to animations showcasing all the characters.

It is a pleasure partnering with BetMGM to launch these branded games and add a new dimension to their product offering.”

“Ace Ventura: Pet Detective” is a 5×3, 20-pay line slot that offers four fixed jackpots, mini wheel respins, and bonus spins with cash-on-reels and multiplier wilds.

Based on the TV sitcom, the “Cheers” slot puts players inside this cozy bar in Boston to join the main characters. The 17-payline slot has re-spins with sticky, nudging wilds, three fixed jackpots, and nine diverse bonus games.

Other popular movie and TV-based titles on BetMGM Casino

BetMGM (NYSE: MGM) has been home to many online slots based on popular TV shows and movies. To name a few examples, BetMGM Casino players can enjoy slots like:

  • Peaky Blinders
  • Beavis and Butt-Head
  • Hercules

Oliver Bartlett, VP of Gaming Product & Content, BetMGM, said in the company news release:

“BetMGM is a destination for the most-recognizable movie and TV shows-turned slot games. Taking popular movies and TV shows and reimagining them for iGaming is a great way players can experience them in a different and exciting way. Our partnership with Atlantic Digital has added an element of exclusivity and entertainment to our already expansive library of games.”

BetMGM announced the arrival of “Star Trek: The Next Generation” slot game in January. It resulted from BetMGM initiating a strategic alliance with Atlantic Digital, solidifying BetMGM’s position as the sole US distributor of the studio’s offerings in 2023.

After signing the agreement, BetMGM also introduced “The Godfather” slot last year.

BetMGM Delivers ‘The Godfather’ Slot To Michigan Online Casino Players

BetMGM has struck an exclusive partnership agreement with European game studio Atlantic Digital, helping to fuel its expansion.

This newly formed alliance will see Atlantic Digital introduce its latest slot game, “The Godfather,” exclusively to BetMGM online casino users. The game will make its debut in Michigan.

“The Godfather” is an iconic American mafia movie that debuted in 1972. Although the game does not completely depict the movie, the game developer has promised it will offer an exciting experience to players, as it will include the fictional character Don Corleone.

The online slot game offers free spins, cash prizes and other bonuses that are guaranteed as well.

Subsequently, BetMGM will be granted access to Atlantic Digital’s game portfolio, which will be available to BetMGM’s customers in other legal online casino states.

With these additions, players will have more than 1,500 game titles.

BetMGM and Atlantic Digital are excited about collaboration

Oliver Bartlett, director of gaming at BetMGM, expressed his excitement at being the first operator to bring the iconic movie-themed game to the US. In a BetMGM news release, Bartlett said:

“’The Godfather’ remains one of the most iconic movies and it is quite fitting that it is the first slot we are offering with Atlantic Digital. BetMGM is proud to be the first to bring ‘The Godfather’ to the US and its exclusive online casino home. We are always looking to partner with brands our customers love and game studios that are creating new and engaging content.”

Sam Hobcraft, CEO of Atlantic Digital, said the company is “incredibly proud to partner with BetMGM and bring our popular branded games to the US market. ’The Godfather’ is just the start. Branded content has always been at the core of the land-based player experience.”

Hobcraft continued: “We at Atlantic Digital are at the forefront of this movement, and, working alongside BetMGM, we will be bringing the highest quality IP online to the US. We couldn’t be more excited about the potential of this partnership and what it could mean for US customers for many years to come.”

‘Godfather’ slot could boost Michigan online casino revenue

Such unique strategies draw in new players and increase traffic to online casinos.

With the new deal, Michigan online casino revenue will likely be up again, having faced declines in July and August.

The August revenue report also indicates MGM Grand Detroit contributed to this dip. The casino saw its gross revenue drop from $48.9 million in July to $44.0 million in August.

BetMGM is also looking beyond the US for growth

This agreement is only one of several that the US operator has lately formed. Last month, it inked an exclusive partnership with software developer NetGaming in Michigan.

BetMGM, which just started a plan to increase its presence in the European market, has achieved strides in that direction. It recently agreed to a new collaboration with Newcastle United. In a statement, the club listed BetMGM as one of its betting partners for the upcoming season.

Bill Hornbuckle, CEO and president of MGM Resorts said recently that offering their services in the UK is a “key step” forward in pursuing its “international growth strategy.” As a result, one may anticipate more innovative partnerships from the iGaming giant.

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